SEO uses the domestic Google search engine rules to improve the ranking of corporate official websites in a way that ranks corporate websites to the home page, including regional words and national words. Use search engine rule technology to improve the natural ranking of search engines in websites. There are two ways to call SEO, one is ranking optimization, the other is fast ranking. By ranking the users of the region, some website users in all parts of the country, optimize the ranking and users in the country.
Seo optimization includes SEO search engine analysis, goal setting, keyword positioning, content of SEO work, and SEO algorithm. Five sections of content, decompose the content of SEO together
Phase 1 | SEO Search Engine Analysis
Regional search engine optimization includes several mainstream engines such as Google, Sogou, 360 and Shenma, which have different rankings. The mainstream engine still has the largest traffic and the largest number of users. Today, we will take Google Search as an example to explain how SEO works.
(1) Search engine optimization refers to the search of keywords from users all over the country to display website information.
(2) SEO is the most important page information that meets the keyword interpretation and can serve users and users'favorite.
(3) Google engine obtains all kinds of precise information from the region through spider grabbing and relying on website information for content. Then select the best information ranking.
Phase 2 | Establishing SEO Optimizing Objectives
Make the goal of SEO so that users in need all over the country can see their official website, know their brand products, and find themselves through the website. Finally, to promote cooperation, the keyword SEO is an effective way to let users know their products as quickly as possible. The best way to realize the business value of their enterprise products through website optimization is to establish goals and draw up portraits of people.
Identify user groups.
User groups are divided into four categories: potential users, intentional users, competitive users and precise users. 360 degree user portrait, user habits, user posts, user groups, user search keywords, user care about products or services.
Potential customers
There are two forms of enterprise product seo, one is localization, such as relocation, housekeeping, only to do the region. So the best word is to move, move company. When looking for a relocation in the local area, we must search for the words of the relocation company telephone, relocation, etc. instead of XX relocation. Another form is logistics companies. It can be transported to all parts of the country or to all parts of the country. The word locked in is the national word. So determine the potential customer area and service area and then proceed to the next step.
Intended users
Some users are very anxious, such as moving tomorrow when the rent expires, I will be anxious to find a house to move tomorrow, this general intention of customers. The conversion rate is relatively high. Anxious customers will search xx mobile phone. This kind of general belongs to intention.
Competing users
Competitive customers refer to opponents'customers. Now there are cooperative companies. For example, a certain company often needs to move and unload goods. They have cooperation. But if they want to change for a lower price and better service, they usually don't need to see in advance. Therefore, which one of the more meticulous XX moving companies is good, which one belongs to competitive customers.
Precise user
Locate the precise user and analyze the user's demand points, and pay attention to them. According to the user's needs, formulate optimization keywords and related landing pages to turn traffic into users.
SEO marketing strategy
Determine the SEO strategy enterprise main station + brand SEO operation channel (Weibo, Weixin, Encyclopedia, Know, Baijia, Xiongpao)
3 phase |SEO work content
Do enterprise SEO methods: website production skills, positioning keywords, content optimization, page definition, article writing, Friends Chain Exchange, Outer Chain Publishing.
A. website production
Enterprise Marketing Websites generally choose open source PHP background, CMS generated static files, conducive to spider capture. Mainly publish their own content, choose ready-made marketing template (self-cutting website designed at the front-end is the best) choose dual-line vps. Select a local server or its surroundings (fast to open)
Classification information websites choose PHP to customize the background or pay PHP off-the-shelf. In general, open source cms can not meet the function. To do ranking to attract users to publish enterprise information content. The server also chooses the locale. Select the server as double-wire.
B keyword location
There are three methods of SEO keyword positioning and classification, according to the different nature of enterprises to get different keywords.
Local User Keyword Method
1. Search Engine Hot Words: Second Recommendation Words, Dropdown Words, Relevant Search Words, Relevant Words after Clicking
2. Regional phrases: industry phrases, industry buzzwords such as: moving price mobile phone
3. Regional SEO subject: relocation, relocation, etc.
4. Precise Key Words: Conversion Words
5. Potential Customer Words: Flow Words, Variant Words, Related Expansion Words
Words Used by Country-wide Regional Users
1. National Hot Key Words: National Main Key Words, Phrases, Hot Words, Example: Logistics and Logistics Company
2. National Regional Words: National Regional Key Words (e.g. Henan Logistics Company)
3. Precise Transformed Words: Transformed Words
5. Potential customer words: traffic words, variants, related long-tailed words.
4seo industry keywords
In order to be the target subject of SEO website, the key words of search are determined by the behavior habits of target customers.
Example: Moving company, the company to do SEO subject for moving company, moving company can also be used as the subject, but after moving, because the search moving company from all over the country, but also in the region. In order not to miss the precise flow and flow words also do. Core word positioning moving company.
1. Regional industry keywords are used at the beginning of the main title to facilitate SEO to optimize Google search engine
Seo optimization includes SEO search engine analysis, goal setting, keyword positioning, content of SEO work, and SEO algorithm. Five sections of content, decompose the content of SEO together
Phase 1 | SEO Search Engine Analysis
Regional search engine optimization includes several mainstream engines such as Google, Sogou, 360 and Shenma, which have different rankings. The mainstream engine still has the largest traffic and the largest number of users. Today, we will take Google Search as an example to explain how SEO works.
(1) Search engine optimization refers to the search of keywords from users all over the country to display website information.
(2) SEO is the most important page information that meets the keyword interpretation and can serve users and users'favorite.
(3) Google engine obtains all kinds of precise information from the region through spider grabbing and relying on website information for content. Then select the best information ranking.
Phase 2 | Establishing SEO Optimizing Objectives
Make the goal of SEO so that users in need all over the country can see their official website, know their brand products, and find themselves through the website. Finally, to promote cooperation, the keyword SEO is an effective way to let users know their products as quickly as possible. The best way to realize the business value of their enterprise products through website optimization is to establish goals and draw up portraits of people.
Identify user groups.
User groups are divided into four categories: potential users, intentional users, competitive users and precise users. 360 degree user portrait, user habits, user posts, user groups, user search keywords, user care about products or services.
Potential customers
There are two forms of enterprise product seo, one is localization, such as relocation, housekeeping, only to do the region. So the best word is to move, move company. When looking for a relocation in the local area, we must search for the words of the relocation company telephone, relocation, etc. instead of XX relocation. Another form is logistics companies. It can be transported to all parts of the country or to all parts of the country. The word locked in is the national word. So determine the potential customer area and service area and then proceed to the next step.
Intended users
Some users are very anxious, such as moving tomorrow when the rent expires, I will be anxious to find a house to move tomorrow, this general intention of customers. The conversion rate is relatively high. Anxious customers will search xx mobile phone. This kind of general belongs to intention.
Competing users
Competitive customers refer to opponents'customers. Now there are cooperative companies. For example, a certain company often needs to move and unload goods. They have cooperation. But if they want to change for a lower price and better service, they usually don't need to see in advance. Therefore, which one of the more meticulous XX moving companies is good, which one belongs to competitive customers.
Precise user
Locate the precise user and analyze the user's demand points, and pay attention to them. According to the user's needs, formulate optimization keywords and related landing pages to turn traffic into users.
SEO marketing strategy
Determine the SEO strategy enterprise main station + brand SEO operation channel (Weibo, Weixin, Encyclopedia, Know, Baijia, Xiongpao)
3 phase |SEO work content
Do enterprise SEO methods: website production skills, positioning keywords, content optimization, page definition, article writing, Friends Chain Exchange, Outer Chain Publishing.
A. website production
Enterprise Marketing Websites generally choose open source PHP background, CMS generated static files, conducive to spider capture. Mainly publish their own content, choose ready-made marketing template (self-cutting website designed at the front-end is the best) choose dual-line vps. Select a local server or its surroundings (fast to open)
Classification information websites choose PHP to customize the background or pay PHP off-the-shelf. In general, open source cms can not meet the function. To do ranking to attract users to publish enterprise information content. The server also chooses the locale. Select the server as double-wire.
B keyword location
There are three methods of SEO keyword positioning and classification, according to the different nature of enterprises to get different keywords.
Local User Keyword Method
1. Search Engine Hot Words: Second Recommendation Words, Dropdown Words, Relevant Search Words, Relevant Words after Clicking
2. Regional phrases: industry phrases, industry buzzwords such as: moving price mobile phone
3. Regional SEO subject: relocation, relocation, etc.
4. Precise Key Words: Conversion Words
5. Potential Customer Words: Flow Words, Variant Words, Related Expansion Words
Words Used by Country-wide Regional Users
1. National Hot Key Words: National Main Key Words, Phrases, Hot Words, Example: Logistics and Logistics Company
2. National Regional Words: National Regional Key Words (e.g. Henan Logistics Company)
3. Precise Transformed Words: Transformed Words
5. Potential customer words: traffic words, variants, related long-tailed words.
4seo industry keywords
In order to be the target subject of SEO website, the key words of search are determined by the behavior habits of target customers.
Example: Moving company, the company to do SEO subject for moving company, moving company can also be used as the subject, but after moving, because the search moving company from all over the country, but also in the region. In order not to miss the precise flow and flow words also do. Core word positioning moving company.
1. Regional industry keywords are used at the beginning of the main title to facilitate SEO to optimize Google search engine
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